Founder and Owner, 2008 - present.
Owl Cave publishes the work of contemporary artists, including Ben Toms, Urara Tsuchiya, and Barbara Stauffacher Solomon. We source, curate, promote and sell artist books, magazines, and editions in the Mission District of San Francisco, and at owlcavebooks.com.
Global Web Product Manager, 2019 - 2021.
Responsible for the strategy and technical performance of benefitcosmetics.com across 43 websites in 23 languages. I led, trained, and motivated an internal team, outside consultants, and third-party partners, and developed new innovative site experiences in the digital beauty space.
I redesigned the taketwojournal.com website to coincide with the publication of the journal in summer 2020.
Director of Ecommerce, 2018 - 2019.
Responsible for the strategy and business performance of shopsoko.com and all D2C and performance marketing channels. Lead, trained, and motivated an internal team, outside consultants, and digital marketing agency and PR agency. Developed seasonal marketing and site experience strategies that supported brand and revenue goals.
Notable press hits included Michelle Obama wearing SOKO on the cover of Essence Magazine, and Oprah Winfrey wearing SOKO on the cover of O, The Oprah Magazine.
Senior Web Manager, 2015 - 2018.
I directed all aspects of the development and production of chroniclebooks.com and mcevoygroup.com.
In 2016 I project managed a complete redesign and upgrade of the site, bringing a legacy system up to date with mobile optimization, metadata and SEO, and new marketing tools including landing pages and cart recovery, which lead to an increase in sales revenue of +11% in 2017.
Photography by Irene Kim Shepherd. Designed by Alina Buevich.
Kadist Art Foundation San Francisco: Reading Room & Bookshop Assistant, 2011 - 2012.
Art Publishing Now! Bay Area: Art Book Fair Organizer & Advisory Board Member, 2010.
